Jessica's BUSI-2500 Blog

S.W.O.T. Analysis for MEC Strengths ·       Conscious environmental and social impact ·       Co-operative organizational structure ·       Lifetime membership ·       High product quality ·       Sustainable materials for products ·       Competitive prices ·       Good brand reputation, high brand recognition (consumers trust) ·       Very knowledgeable staff Weaknesses ·       Weak presence in Canada (only 21 stores) ·       No international presence ·       Slower response to market demands ·       Weak social media engagement Opportunities ·       COVID-19 pandemic ·       Development ...

Inspiration for this blog post is from article: https://aeon.co/ideas/when-faced-with-so-called-progressive-business-stay-skeptical This article touched on how we need a "moral economy" version of capitalism that isn't just about maximum profits but rather about bettering society and acting as a public service route. Also, it mentions how progressive businesses are essential, but they cannot replace progressive governments. I think companies should be held to some standard of accountability with their operations. This is not saying every business should strive to be a Certified B Corporation, but the world would be a better place if organizations were limited to how much waste they produced, for example. They would be held to a higher standard by the government, and therefore, to remain operating, they would have to fit specific measures regarding their social and environmental impact. An example of this in action would be the Trudeau government making it illegal for sing...

Lean Business Model Canvas for Mountain Equipment Co-op    

Inspiration for this post is from "The Quiet Radicalism of Starting a 'Lifestyle Business'" article, https://www.inc.com/jessica-stillman/why-you-should-wear-phrase-lifestyle-business-as-a-badge-of-honor.html . You could say I have always wanted to be an entrepreneur, even before I knew exactly what that word was. It started when my younger sister and I made plans to have an animal shelter when we became "grown-ups," which in our minds was the exact moment we turned eighteen. Our eyes were full of stars as we dreamed about what freedoms and possibilities being a grown-up would bring. The two of us would be busy for hours designing colourful floor plans for the location and planning which types of animals we would keep where. The tiny kittens would be across from the older cats so they wouldn't feel lonely. The birds would be across the shop from the cats and beside the dogs to feel safe and protected. The fish would be near the checkout counter, so every...

Inspiration for this post is from "The Quiet Radicalism of Starting a 'Lifestyle Business'" article, https://www.inc.com/jessica-stillman/why-you-should-wear-phrase-lifestyle-business-as-a-badge-of-honor.html. I was a little surprised with our class's response when James asked us, "why do you want to be entrepreneurs? Are you drawn to it because of the lifestyle or because of a problem you want to solve?" My viewpoint on entrepreneurship is for it to be very time-consuming and stressful, especially in the initial start-up stages. So, I was intrigued when most of my classmates who want to be entrepreneurs said they were attracted to it because of the lifestyle. For me, I'm drawn to the occupation because I want to solve a problem. Providing a solution to this problem would make what I think to be the demanding lifestyle of entrepreneurship worthwhile. For someone to sign up for it for fun doesn't make much sense to me. But then comes the idea of a...

This is a free write on "The Science of What Makes People Care" article: https://ssir.org/articles/entry/the_science_of_what_makes_people_care .   The principle that stuck with me the most from this article was principle five, "tell better stories." This principal's main point was that people remember things better when presented in a story format. It is just how the brain works. This article was very detailed by saying don't only share insight, but make sure your story has a beginning, middle, and ending. Also, make sure the style fits the audience you want to reach. This will make the story most compelling. This reminds me of an episode of some show on Netflix that covered those with record-setting memory retention. After being presented a long list of numbers, these individuals can recite it back absolutely perfectly. When asked how they remembered the numbers in the proper sequence, one lady described that she creates a story with the number arrangement....