Tell Better Stories

This is a free write on "The Science of What Makes People Care" article: https://ssir.org/articles/entry/the_science_of_what_makes_people_care.

 

The principle that stuck with me the most from this article was principle five, "tell better stories." This principal's main point was that people remember things better when presented in a story format. It is just how the brain works. This article was very detailed by saying don't only share insight, but make sure your story has a beginning, middle, and ending. Also, make sure the style fits the audience you want to reach. This will make the story most compelling.

This reminds me of an episode of some show on Netflix that covered those with record-setting memory retention. After being presented a long list of numbers, these individuals can recite it back absolutely perfectly. When asked how they remembered the numbers in the proper sequence, one lady described that she creates a story with the number arrangement. The more odd and detailed the story is, the better she will remember the numbers. It sounds a little strange, but it's true. This is how our brain works. Stories for the win!