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 This blog is created to document our learning in BUSI-2500: Social Entrepreneurship class. 

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Entrepreneur for the Lifestyle

Inspiration for this post is from "The Quiet Radicalism of Starting a 'Lifestyle Business'" article, https://www.inc.com/jessica-stillman/why-you-should-wear-phrase-lifestyle-business-as-a-badge-of-honor.html. I was a little surprised with our class's response when James asked us, "why do you want to be entrepreneurs? Are you drawn to it because of the lifestyle or because of a problem you want to solve?" My viewpoint on entrepreneurship is for it to be very time-consuming and stressful, especially in the initial start-up stages. So, I was intrigued when most of my classmates who want to be entrepreneurs said they were attracted to it because of the lifestyle. For me, I'm drawn to the occupation because I want to solve a problem. Providing a solution to this problem would make what I think to be the demanding lifestyle of entrepreneurship worthwhile. For someone to sign up for it for fun doesn't make much sense to me. But then comes the idea of a...
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MEC Strategic Planning Case Study Report

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This is a group project, written by Lindsey, Lydawn, Renee, and I. Mountain Equipment Co-op (MEC) is a Canadian co-operative that began the MEC outdoor gear retail brand. MEC was founded in Vancouver in 1971 and operated solely in Canada. [1] However, in October 2020 the MEC brand name, assets, and store leases were purchased by a private American investment firm. As this was a fairly recent transaction, we are uncertain if this has or will impact MEC’s mission, vision, and values. MEC aims to inspire and enable everyone to lead active outdoor lifestyles. [2] They accomplish this goal by selling high quality outdoor gear and clothing, while additionally providing high-end services. Furthermore, MEC offers passionate and knowledgeable staff who are experts at matching their members with the gear that best suits their needs. MEC is very member focused. They require customers to purchase a lifetime membership to shop there, until this past October, and offer help...
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