Jessica's BUSI-2500 Blog

Inspiration for this post is from "The Quiet Radicalism of Starting a 'Lifestyle Business'" article, https://www.inc.com/jessica-stillman/why-you-should-wear-phrase-lifestyle-business-as-a-badge-of-honor.html . You could say I have always wanted to be an entrepreneur, even before I knew exactly what that word was. It started when my younger sister and I made plans to have an animal shelter when we became "grown-ups," which in our minds was the exact moment we turned eighteen. Our eyes were full of stars as we dreamed about what freedoms and possibilities being a grown-up would bring. The two of us would be busy for hours designing colourful floor plans for the location and planning which types of animals we would keep where. The tiny kittens would be across from the older cats so they wouldn't feel lonely. The birds would be across the shop from the cats and beside the dogs to feel safe and protected. The fish would be near the checkout counter, so every

Inspiration for this post is from "The Quiet Radicalism of Starting a 'Lifestyle Business'" article, https://www.inc.com/jessica-stillman/why-you-should-wear-phrase-lifestyle-business-as-a-badge-of-honor.html. I was a little surprised with our class's response when James asked us, "why do you want to be entrepreneurs? Are you drawn to it because of the lifestyle or because of a problem you want to solve?" My viewpoint on entrepreneurship is for it to be very time-consuming and stressful, especially in the initial start-up stages. So, I was intrigued when most of my classmates who want to be entrepreneurs said they were attracted to it because of the lifestyle. For me, I'm drawn to the occupation because I want to solve a problem. Providing a solution to this problem would make what I think to be the demanding lifestyle of entrepreneurship worthwhile. For someone to sign up for it for fun doesn't make much sense to me. But then comes the idea of a

This is a free write on "The Science of What Makes People Care" article: https://ssir.org/articles/entry/the_science_of_what_makes_people_care .   The principle that stuck with me the most from this article was principle five, "tell better stories." This principal's main point was that people remember things better when presented in a story format. It is just how the brain works. This article was very detailed by saying don't only share insight, but make sure your story has a beginning, middle, and ending. Also, make sure the style fits the audience you want to reach. This will make the story most compelling. This reminds me of an episode of some show on Netflix that covered those with record-setting memory retention. After being presented a long list of numbers, these individuals can recite it back absolutely perfectly. When asked how they remembered the numbers in the proper sequence, one lady described that she creates a story with the number arrangement.