Course Journey Map
MEC Strategic Planning Case Study Report
This is a group project, written by Lindsey, Lydawn, Renee, and I. Mountain Equipment Co-op (MEC) is a Canadian co-operative that began the MEC outdoor gear retail brand. MEC was founded in Vancouver in 1971 and operated solely in Canada. [1] However, in October 2020 the MEC brand name, assets, and store leases were purchased by a private American investment firm. As this was a fairly recent transaction, we are uncertain if this has or will impact MEC’s mission, vision, and values. MEC aims to inspire and enable everyone to lead active outdoor lifestyles. [2] They accomplish this goal by selling high quality outdoor gear and clothing, while additionally providing high-end services. Furthermore, MEC offers passionate and knowledgeable staff who are experts at matching their members with the gear that best suits their needs. MEC is very member focused. They require customers to purchase a lifetime membership to shop there, until this past October, and offer help...
Comments
Post a Comment