MEC S.W.O.T. Analysis

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S.W.O.T. Analysis for MEC

Strengths

·      Conscious environmental and social impact

·      Co-operative organizational structure

·      Lifetime membership

·      High product quality

·      Sustainable materials for products

·      Competitive prices

·      Good brand reputation, high brand recognition (consumers trust)

·      Very knowledgeable staff

Weaknesses

·      Weak presence in Canada (only 21 stores)

·      No international presence

·      Slower response to market demands

·      Weak social media engagement

Opportunities

·      COVID-19 pandemic

·      Development of new technologies to enhance product offerings

·      Online presence

Threats

·      COVID-19 pandemic

·      Change in consumer preferences and spending habits (more technology based)

·      Increase in competition

·      Weather and climate changes

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